Here are some concept work that comes out of daily brainstorm.


ADIDAS James Harden PRO MODEL CONCEPT

Being a fan of Basketball, when I heard that James Harden was moving to the three stripes brand, my mind started racing and conceptualizing what the Pro model would look like.


ZX KNKRT BOOST CONCEPT 

I did this concept in Fall 14 when the boost was invading the market. Being a fan of the Busenitz collection and the 90's ZX family I decided to mash them all up using the Boost technology.


PUMA SNOWRIDER ORIGINAL CONCEPT

Designed in Spring 2014 to be a collaboration with a company the '' SNOWRIDER '' was taking a well know classic silhouette the PUMA FAST RIDER and making it a fashion forward snow sneaker. The project was unfortunately rejected. One of the detail that I thought would bring a new perspective into the brand DNA was to use the Formstripe as a handle by extending it and making it a handle to carry the shoe.

PUMA SNOWRIDER GTX CONCEPT

The Puma '' SNOWRIDER GTX '' is a second take on the snow sneaker in a more commercial and outdoor perspective. The only detail that was drawn from the original concept is the Formstripe becoming a handle in the back to give it a more hiker feel.